People Do Business with People They Like

Edward Golod is about as big as they come in the sales world. Mr. Golod has a great article today at Adotas here.

In the article Mr. Golod lays out 8 tenants about selling. He goes on to say that “…selling is hard work, especially in the online media world”. This is the one comment I disagree with – at Pipelinedeals we
talk to our customers about the challenges they face in real estate, consumer products and various service sectors everyday. The truth is selling is hard work period, no matter what sector you are in. By
putting Mr. Golod’s advice into action, your time spent selling can be more productive.

JP Werlin