I spent the last two days at an ecommerce conference here in
Philadelphia. This is a typical trade show that brings together an
industry where there are sellers of services/technology and prospective
buyers of said services/technology. It was amazing to me how much basic
etiquette got lost as the poor buyers of services “swam with the
sharks” on the trade show floor. For those of you selling out there a
couple of pointers:
1) Do not grab somebody on the arm (lower bicep, right above
the elbow – you know like Mom did when you were in trouble, as a way
to start off a sales pitch. The sales rep is either really desperate or
a complete imbecile.
2) Do not interrupt another vendors pitch in the other
vendor’s booth. This was flat out awkward – one vendor was walking us
through some of the finer points of their technology when a second
vendor came in and interrupted everyone. Big negative points and
potentially a future deal killer.
I don’t mind intelligent and aggressive sales reps –
especially at a trade show. I go expecting to be sold to (and to do
some selling myself). If you truly have a unique offering your natural
desire is to shout it to the world. It is those companies or
individuals who don’t think about what they are doing and the negative
fall out from their actions that leave a bad taste in my mouth.