Mission Critical Websites for Sales People – The Inaugural List

For

our customers across industries the Internet is moving front and center

for lead generation and sales prospecting. The Internet remains a new

new world for people who did have typing class on typewriters in high

school despite its present-day ubiquity. PipelineDeals gives us a

unique view between the online/offline world of business. This is not

to say that there are truly “offline” businesses any more, but I refer

more to the nature of the work a company monetizes. By way of example

our customer who makes and sells potato chips has a different view of

technology than the graphic design firm in the UK.

We have created a primer of the most important websites to

help sales people harness the networking, sales prospecting and lead

generation power of the Internet. The Internet is daunting as it

provides an “always on” venue for meeting new people and growing your

network. Investing time and energy on the wrong websites is at best a

waste of time and at worst can impact the public perception of your

company. Using time efficiently and effectively is the full-time job of

every sales person.

Please use and share this Inaugural List of Mission Critical

Websites for Sales People. We hope you find it useful. In order to keep

our blog posts to a

manageable length we will publish the list today and follow it up in

the coming week with in depth reviews of each of these Mission Critical

Websites for Sales People.

THE INAUGURAL “LIST”

LinkedIn

ZoomInfo

Jigsaw

Spoke

Ryze

Xeequa

MISSION CRITICAL WEBSITES FOR SALES PEOPLE – SITE REVIEW

Linkedin_logo_2

Synopsis: A Myspace for serious business people

LinkedIn

started back in 2003 and boasts 12 million professional profiles from

around the world spanning 150 different industries. When searching on a

name in Google, LinkedIn‘s importance in the web universe is apparent

as, more often than not, LinkedIn is any individual’s first natural

search listing. <!–<br/>D([“mb”,”u003cbr>u003cbr>For a while there LinkedIn effectively went dormant but has come on with a vengeance over the last year. The basic premise of the site is to create a profile of yourself listing your education, experience and key skills. This creates a center point from which anyone can start networking. LinkedIn is “two way” in that you can “connect” with other people and others can connect with you. Any invitation to connect can be approved, denied or decided upon later by the invitee. In addition, if you are overwhelmed with the number of invitations you receive, LinkedIn provides an invitation filtering mechanism to reduce any unwarranted invitations. This way you choose with whom to associate yourself. Often you will see well networked people with 500+ connections – of course the significance of those connections is in the eye of the beholder. For some folks, less is more, for others, more is more. You will have to find the right balance for yourself given your objectives for using the site.nu003cbr>u003cbr>A nice feature is the built in recommendations feature where one person can laud kudos on a current/former manager, co-worker or colleague. The fact that this all occurs more or less “in public” keeps any fake recommendations to a minimum. LinkedIn continues to add new features like Answers where domain experts can weigh in on questions asked by anyone on the site. Answers is is a great way to share your expertise in a particular field with the community and provides a low pressure way for future customers to get a feel for who you are and how you think.nu003cbr>u003cbr>Most people’s networks are open and allow for others to browse their networks. You can see how you are related and how many “degrees of seperation” you are from any given individual at any given time – up to 3 degrees. This is a great feature when looking for a way into a prospect company or when trying to meet a particular individual. LinkedIn maintains its value and keeps spamming to a minimum by only allowing strangers to connect through a common person. Connection are faciliated only if that “connector” individual approves the communication between the two as of yet un-introduced parties. This feature is a great self-policing tool that keeps any annoyances to a minimum. Other benefits of LinkedIn include the ability to post job openings, search for jobs and list your company’s service.n”,1]<br/>);</p><p>//–>

For

a while there LinkedIn effectively went dormant but has come on with a

vengeance over the last year. The basic premise of the site is to

create a profile of yourself listing your education, experience and key

skills. This creates a center point from which anyone can start

networking. LinkedIn is “two way” in that you can “connect” with other

people and others can connect with you. Any invitation to connect can

be approved, denied or decided upon later by the invitee. In addition,

if you are overwhelmed with the number of invitations you receive,

LinkedIn provides an invitation filtering mechanism to reduce any

unwarranted invitations.  This way you choose with whom to associate

yourself. Often you will see well networked people with 500+

connections – of course the significance of those connections is in the

eye of the beholder. For some folks, less is more, for others, more is

more. You will have to find the right balance for yourself given your

objectives for using the site.

A nice feature is the built in recommendations feature where

one person can laud kudos on a current/former manager, co-worker or

colleague. The fact that this all occurs more or less “in public” keeps

any fake recommendations to a minimum. LinkedIn continues to add new

features like Answers where domain experts can weigh in on questions

asked by anyone on the site. Answers is is a great way to share your

expertise in a particular field with the community and provides a low

pressure way for future customers to get a feel for who you are and how

you think.

Most people’s networks are open and allow for others to browse

their networks. You can see how you are related and how many “degrees

of separation” you are from any given individual at any given time – up

to 3 degrees. This is a great feature when looking for a way into a

prospect company or when trying to meet a particular individual. LinkedIn maintains its value and keeps spamming to a minimum by only

allowing strangers to connect through a common person. Connection are facilitated only if that “connector” individual approves the

communication between the two as of yet un-introduced parties. This

feature is a great self-policing tool that keeps any annoyances to a

minimum. Other benefits of LinkedIn include the ability to post job openings, search for jobs and list your company’s service.

<!–<br/>D([“mb”,”u003cbr>u003cbr>LinkedIn is well positioned to become, and arguably already is, a vital application for all business people. LinkedIn is indeed mission critical for sales people as a focal point for networking and prospecting.u003cbr>nu003cbr>Want to get started on LinkedIn? Feel free to add me as your first connection – (insert JP URL: u003ca hrefu003d”http://www.linkedin.com/in/jpwerlin” targetu003d”_blank” onclicku003d”return top.js.OpenExtLink(window,event,this)”>www.linkedin.com/in/jpwerlinu003c/a> )u003cbr>u003cbr>n”,0]<br/>);<br/>D([“ce”]);</p><p>//–>

LinkedIn is well positioned to become, and arguably already is, a vital

application for all business people. LinkedIn is indeed mission

critical for sales people as a focal point for networking and prospecting.

 

Comments

Comments are closed.