Customize: Lead Sources
Lead Sources will be increasing in importance within PipelineDeals. Although we have talked about Lead Sources before in an earlier post, we thought it was best to do a separate post as part of our “Customize” series just on Lead Sources. Especially given the upcoming Leads 2.0 Release in the coming weeks.
What is a Lead?
A lead is a potential future customer and knowing where your leads come
from is paramount to knowing the essence of your business. Leads can come from a myriad of different places which we call a lead source. Other names used for lead include prospect, potential, or candidate. They are all one in the same. Leads and their sources are truly the top of the sales funnel and usually consist of some basic contact information including the name and/or company along with either a telephone number or an email address. Leads are what ultimately turn into Deals.
What is a Lead Source?
A Lead Source is any person, company or resource through which your company obtains a lead. Lead Sources can be any number of things – arguably the more the better. PipelineDeals will help you understand what sources are driving good business and soon we will help you track the ROI (Return on Investment) of your lead sources.
Lead Sources come in all shapes and sizes. As you can see above, here are some sample lead sources from our demo application. Many businesses across industries acquire leads from trade shows or industry conferences. Leads also come into businesses through existing sources like a Call Center or via our most popular lead source here at PipelineDeals: Referrals. Every business is unique and you can keep track of your own list of lead sources in the Admin side of PipelineDeals under “Manage Lead Sources”.
Take the long term view and make sure to utilize the Lead Source feature. As time goes on you will get a better handle on what leads and lead sources are truly driving your business. Of course, if you want to talk about the best lead sources for you in your business, give us a call and we will be glad to help.