"No powerpoint allowed on the first sales call. Talk about their problem not your solution" – Dharmesh Shah
Last week I ran across this tip from Dharmesh Shah who was speaking at the Business of Software 2009 Conference in San Francisco. While I did not make the trip out to the conference, I was fortunate enough to bump into Dharmesh's comments on Twitter. I found his point simple but profound and wanted to share it with the PipelineDeals Community since we are all involved in the sales process. Aside from being a successful entrepreneur, Dharmesh is also an author and I now plan to add his book, Inbound Marketing, onto the "Books To Read" list. Thanks for the reminder Dharmesh that the key to selling successfully is to solve a problem.