Making Something Hard Look Easy

At PipelineDeals, we talk to many companies each week who are working hard to win more business.  Inevitably we learn about how they think about their customers, their competiton and themselves. It is a great side benefit to building software for small businesses, we get a special and intimate look into different industries and business models from around the world.

This week I had the opportunity to take my family to see the launch of the Space Shuttle Endeavour from the Kennedy Space Center in Cape Canaveral, Florida. Below is a picture taken by my wife, Christine, from our vantage point. The first night the launch was scrubbed but we were fortunate to see the last scheduled night launch of the Space Shuttle. In one word the launch was powerful – on many levels.

What was equally powerful was the lesson here for businesses – the ability to make something that is hard look easy. The variables associated with a Space Shuttle Launch are mind-boggling – from mechanical, to logistical to people – anything can go wrong, unforeseen circumstances that carry weighty consequences can crop up at anytime. NASA has handled this process exceedingly well, so well in fact many of us take Shuttle launches for granted.

NASA has made shuttle launching look easy to its customers who are arguably the tax paying public. It begs the question, what can you do with your company that will leave your customers with the same impression? If you can do something hard for your customers and make it look easy, you will win their business the next time around. Hard things can solve problems, deliver a service or create a product that exceeds your customers expectations. By making it look easy you will inspire confidence in your mastery of your craft. NASA has taken this concept to another level entirely, but stop and think what is it that your business does which is "hard" and how can you make it look easy?

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