The new year is a time for optimism and goal setting. At PipelineDeals, we are incredibly excited to grow and work with enthusiastic sales teams who have resolved to grow big in 2015. What are your professional resolutions in 2015? If you’re having a hard time setting some goals, we’ve gathered together four resolutions to consider:
1 – Personalize & Write Better Email
Email is an incredibly communication and sales tool. Unfortunately, many salespeople are sending impersonal, poorly timed, and impersonal messages. In short, salespeople are sending dumb email.
Fortunately, there are many tools that you can use that will help you write more personalized emails. One of our favorites that we’ve been using internally is VipeCloud. VipeCloud lets you send personalized messages, gives you analytics about who has opened and clicked on links, and optimizes the time that you send emails.
If you’re looking for tips on improving the content of your email messages, check out the tips available at Breakthrough Email. Breakthrough Email provides tips for writing great content for cold email campaigns, and helps you develop a cadence for writing emails to your prospective buyers.
2 – Standout on LinkedIn
Buyers learn about businesses and salespeople online before they interact. In fact, 57% of the buying process is already complete before you’ve had a chance to interact with your buyer.
LinkedIn is critical for businesses and professionals to standout in the crowd. A great profile projects your expertise and credibility, and could help you have a fantastic year in sales in 2015!
We recently featured a three part series from expert recruiter Chris Carlson on enhancing your LinkedIn brand. His five keys for a great profile? Be likeable, differentiate yourself, provide external validation with reviews, establish yourself as a thought leader, and gain followers.
Start building a followership for yourself and build your credibility on LinkedIn in 2015. Your bottomline will thank you. For more tips from Chris, check out his series via these links:
3 – Read These Books & Follow These Blogs
This is a golden age for great content online and there is a lot to learn in sales. If you are starting your career, or you are an experienced professional, resolve to read more about sales this year. Below are some recommendations from us:
- Predictable Revenue by Aaron Ross – Predictable Revenue is still the gold standard for successful modern sales teams. Ross describes his model that he used to develop the sales team at SalesForce, and provides strategies and tips for all parts of the sales process from prospecting to closing and referrals.
- Give & Take by Adam Grant – Give & Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. Adam is a professor at Wharton School of Business, and provides expert advice on the nature of give & take in sales and marketing.
- Shift! by Craig Elias and Tibor Shanto – Shift focuses on helping you understand the key triggers and events that suggest your prospect is ready to advance in a sale. Craig and Tibor provide a helpful framework for new and experienced salespeople to move deals through a sales pipeline more effectively.
- Sales Hacker – Sales Hacker brings together top salespeople from fast growing companies to share their tips and strategies for growth. In addition to the blog, Sales Hacker hosts regular Meetups in major cities in the US, Canada, UK, and Ireland.
- The Funnelholic – The Funnelholic is a once-a-week curated email from Craig Rosenberg, the co-founder of Topo, and a blog with the same name. The Funnelholic addresses sales and marketing at each stage of the sales funnel.
- PipelineDeals – If you don’t subscribe to our blog already, we recommend subscribing via the links above or on the right side of the blog. We write regularly about sales, customer success, and about exciting new updates for PipelineDeals CRM.
4 – Start Writing Everyday
Generally when you read advice about writing everyday, the focus of the post is about blogging or journalling. Blogging is a great way to demonstrate your credibility (see above about LinkedIn and the importance of credibility online) and can help build a followership. However, you can get a lot out of writing without ever writing a blog post. Writing everyday keep your communication skills sharp and will help you articulate yourself better. Moreover, writing can help you clarify and achieve your goals. Below are some ways for you to get writing everyday in 2015:
1 – Write a LinkedIn recommendation for a colleague.
2 – Write out your goals for the week and month, and write check-ins to assess your progress.
3 – Write thank you letters for all your new customers
4 – Check out the 30-Day writing challenge from One Month, and try writing once-a-day using their prompts.
What are your professional resolutions for 2015? Share in the comments section below.
David Baars is a math teacher turned marketing nerd. He runs marathons, exploring the outdoors, and learning how to build things.