5 Reasons to Partner Up: SMB CRM Channel

Being a successful partner in the SMB CRM channel means your involvement is easy and your cross-selling efforts are successful. Here are the five reasons our PipelineDeals Partners love what they do.

Hottest software market: CRM

If you are going to resell software, customer relationship management (CRM) software is a sure bet.  That’s because it is the hottest software market. According to industry experts at Gartner, this $40 billion-dollar industry is sprinting ahead of other software industries with a growth rate of 16 percent. Better still, revenues are expected to reach $80 billion by 2025.  Simply put, there’s opportunity.

Here’s why resellers are selling big in the SMB CRM channel.

1. Growing businesses want a CRM

Our PipelineDeals Partners are selling something the SMB market wants.  According to Gartner, 61 percent of mid-market companies don’t have a sales CRM. More than 70 percent of them want to grow their bottom line.  What better way to do that than with a CRM.  Smart companies understand the incredible value in establishing new customer relationships.

2. SMBs want to move on from spreadsheets

Among PipelineDeals’ existing clients, 80 percent of small businesses were using Microsoft Excel, Microsoft Outlook or Gmail to manage their sales pipeline. They came to the point where they knew they decided they needed a better way to manage relationships. By adopting a defined sales process – backed by an easy-to-use PipelineDeals CRM – companies have found new revenue streams while building stronger client relationships.

3. SMBs can adopt PipelineDeals

The best SMB CRM channel partner relationship must involve a CRM company that offers and innovates a product that will actually be used.  The hard truth is that just because you invest in a CRM, doesn’t mean you’ll use it. Less than 50 percent of companies are able to adopt a CRM. However, PipelineDeals proves to beat those odds significantly. According to G2 Crowd, PipelineDeals has a 90 percent adoption rate compared to 76 percent with Salesforce. It also takes PipelineDeals clients less than two weeks to go live, compared to three months with Salesforce.

4. SMBs want to an alternative to Salesforce and Microsoft Dynamics 365

Also according to G2 Crowd, PipelineDeals leads in adoptability when compared to both Salesforce and Microsoft Dynamics 365. Ease-of-use, ease-of-admin, and ease-of-set-up rates soar above 90 percent. Salesforce ranks 10 to 15 percentage points lower. PipelineDeals integrates into other leading Software as a Service (SaaS) applications and beats Salesforce when it comes to mobile-user support and support analytics.

When evaluating CRM features, industry analysts conclude that PipelineDeals ranks better in content management, task/activity management, contact and account management, and opportunity and pipeline management compared to Salesforce.

5.SMBs with a CRM are looking for a better deal

Many companies may already have a CRM but aren’t happy with it.  Maybe it’s the lack of adoption (point number four above) or they realize that it’s time for a more intuitive system to help them reach their full potential. It’s just another reason to tap into the SMB CRM marketplace.

The best SMB CRM channel partner relationship starts here

CRM resellers win by establishing the best SMB CRM channel partner relationship with PipelineDeals. It’s a promising source of revenue to look forward to.

If you are interested in becoming a PipelineDeals Partner, please visit our PipelineDeals Partner program page.

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