A CRM for Transportation and Logistics Company Trailer Bridge
Trailer Bridge needed a CRM for transportation and logistics. That’s when they found PipelineDeals. Now they are “living in PipelineDeals.”
A CRM for Transportation and Logistics
It’s the reason we love what we do. We help companies, including transportation and logistics firms, grow their business through customer relationship management. A CRM makes a big impact. Here’s what Jacksonville based Trailer Bridge told us about their CRM adoption experience.
Transportation and Logistics Goals at Trailer Bridge
This leading shipping and logistics firm is responsible for delivering shipments across the Americas and they do that manning one of the largest 53-container fleets in the world. Trailer Bridge’s teams make sure their supply chain flows as smoothly as possible for their customers. That takes planning and organization across multiple departments that handle ocean, truckload, intermodal, cargo, warehousing and transloading services. It’s a fascinating yet hectic business. One that was seeing growth. The sales team knew they could speed up that growth even more. They needed a CRM for transportation and logistics to meet their goals.
When we interviewed Jeff Vaughn, VP of Sales at Trailer Bridge, he summed up what having a CRM has meant to the business.
“Our usage of PipelineDeals has been curving up dramatically because we are growing. The larger we get, the more we need it. We call it ‘living in PipelineDeals.’”
The Results: Implementing a CRM for Transportation and Logistics
The results? Trailer Bridge increased productivity by 100 percent and expanded its transportation and logistics operations by streamlining its sales process. He was even impressed by the learning curve which was shorter than he planned for. Vaughn also said sales reps showed a substantial uptick in customer activity touches. With PipelineDeals in place, his team also found a way to spend more time to sell.
To learn more about Trailer Bridge’s experience implementing a CRM for transportation and logistics and how long it took him his team to start managing deals better, check our full case study:
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