Tis’ the season for New Year resolutions. In 2015, we strongly suggest that you make a commitment to build your online brand.
Why should you consider your online brand? One of the big shifts in sales over the past few years is the degree to which buyers are able to conduct research before a sale. According to the Harvard Business Review, 57% of the decision-making process for a purchase in B2B sales is made before any interaction with a salesperson.
Whether you are marketing yourself to a new company or trying to attract new buyers for your business, chances are that your first impression is being made online. In 2015, it’s more important than ever to make a strong first impression online.
If you’re developing your personal or business online brand from scratch, or looking to enhance your existing brand, check out this series from Chris Carlson. Chris is the President of Sales Talent Inc. and an expert in crafting impactful online brands. This series is a must read for businesses and sales professionals that are serious about growing in 2015.
What sales resolutions are you making in 2015? Share your resolutions in the comments section below