There are CRM features that boosted Evergrowth’s growth as a successful consulting firm based in Europe.
CRM Features that Boost Business
What we love about Evergrowth’s story is how they help startups thrive. Led by Jean-Baptiste (JB) Daguené, a co-founder and partner, Evergrowth got its starts as an in-house incubator of a European venture capital company called Practica Capital.
Evergrowth took on startup companies that were not within Practica’s expertise. That’s how he found the niche to accelerate B2B Software as a Service (SaaS) companies. JB found it to be an exciting opportunity to help a new set of clients change their sales process and grow.
A CRM was part of his plan to not only expand his new business but to help his startup clients grab hold of every opportunity. Understanding Evergrowth’s needs and his clients’ needs, JB ended up choosing PipelineDeals. He researched CRMs that were recognized for CRM features that small and midsize businesses need. He sought the following CRM features:
- Ease of use
Sales CRM for B2B
Daguené also gave us his insight into choosing a CRM as a seasoned sales leader.
“I’m a sales guy myself so one of my favorite tools before using PipelineDeals was spreadsheets. PipelineDeals is a great transition from spreadsheets and so much more intuitive. You can work easily with its inline editing, create filters, add columns, make unique lists to ultimately see where you can add value in your pipeline.”
JB explained to us that other CRM features he finds useful include CRM integrations with Google and Excel. He also pointed out the Agenda feature makes sales leaders’ jobs easier by enabling customized filters and columns. JB said other CRMs are so much more limited in how data is displayed.
He also told us how sales people think.
“Salespeople are great individuals but they’re also very stubborn. They don’t like to change so you have to offer and train on a CRM that is very flexible to their needs and wants.”
CRM Features for B2B Growth
As one of our PipelineDeals partners and as a user of PipelineDeals, Evergrowth has seen steady growth since taking off on its own. JB now leads 20 employees and he said he is on-boarding two to three employees every month to help meet demand for Evergrowth’s services.
He also said using a CRM continues to play a significant role in his company’s success and his clients’ success. That’s a double win!
For a complete look at Evergrowth CRM success story, check out our Customer Success story: PipelineDeals Partner Evergrowth Grows with its Startup Clients.
What CRM features are you looking for in your search?