Accelerator Update: Engaging with Your Content
By David Baars, Marketing Manager at PipelineDeals
PipelineDeals recently released an update to their sales acceleration tool Accelerator. Now you will know who opens or clicks on an email even if that message is to multiple people.
Email in sales has traditionally been built on high volume. This scattershot effect can feel like you’re shouting in a crowd and it can be difficult to know if your emails are having an impact. Whether you are a sales development rep cold emailing prospects, or an account executive trying to bring a deal to the finishline, it’s important to know who is engaging with your email. That’s why we built Accelerator for PipelineDeals. With Accelerator, you will know what happens to your email after you click send.
We recently updated Accelerator to help provide you with more insights when you send a message to multiple people. First, you can now send one email message to multiple people by adding additional recipients to the “To” or “CC” lines in the email message. These emails will be tracked as activities within PipelineDeals after you send the message.
One unique element of this new feature is that Accelerator will tell you who opened up an email that was sent to multiple people. The benefit of this is that you’ll now know exactly who is engaging with the email messages you send.
For example, imagine that you send out a quote to an organization that has several decision makers. With Accelerator, you’ll know exactly which decision makers have engaged and which ones you need to target for follow-up. With these intelligent email insights, you will no longer need to send one-size-fits-all messaging. Personalize your follow-up so that you propel more deals through your pipeline.
Start taking the guesswork out of email and stop shouting into a crowd. Instead of sending tons of email and not knowing what gets a positive response, start targeting your messages with PipelineDeals Accelerator and propel more deals through your sales pipeline.
- If you’re a PipelineDeals customer and you want to try Accelerator for 14 days, click here to turn on Accelerator for your account.
- If you’re not a PipelineDeals customer, start a 14 day free trial today