Clients to BFFs: A Client to Agency Relationship

By Erika Sommer, Content Writer at PipelineDeals

If you can get a customer through the door, they have a 27 percent chance of coming back. Get them in again, and the probability of them returning almost doubles. When they come back a third time, their lifetime value surmounts.

Check out our “From Clients to BFFs” infographic!

Repeat customers play a key role in the health of a company. The relationships you build with customers are key drivers in the business’s profitability.

That’s why the initial impression is so important. And every touch beyond that solidifies the relationship.

Luckily, Customer Relationship Management (CRM) software is here is help. From creating a stellar first impression, to forming an awesome bond, a CRM seeks to help nurture the relationship throughout the journey.   

And the marketing services industry is a perfect example of why a customer management tool like a CRM is so useful.

So, how can a CRM turn your clients into BFFs? By helping you be there for them, every step of the way. From first contact to post sale, a CRM helps you understand your clients’ needs and priorities, allowing you to assist them in becoming more successful.  

How does it do this? The system gives you full visibility into the customer’s journey. From a centralized database for storing and analyzing customer data, to visibility into their pipeline, you’ll get a window into every touchpoint in the customer journey.

Not to mention, with task management tools like automated reminders, and calendar sync, you’ll always be on top of what your client is doing and how you can support them. And being in tune with your client’s needs only strengthens the relationship.

So, once you’ve solidified that relationship, you begin to build a sense of trust. And with that trust, the more satisfied the customer will be, and the more likely your business will grow.   

If you’re interested in learning more about CRM software and our guide on how it will help foster relationships with your clients, check out our “From Clients to BFFs” infographic.