Video Hacks in the Ferocious Age of Publish, Publish, Publish

This post from Adam Baggett was live-blogged from his talk at the Growth Hacker 2014 in Seattle, WA

Adam Baggett wants to help businesses with video hacks. Video increases traffic and increases conversions, with some stats saying percentages as high as 85%. By 2017, most of mobile data traffic will be video. In fact, last month YouTube had 13.4 billion videos watched, and on Facebook there were 3.7 billion videos watched.

Customers are expecting you to have videos. You can ignore them, or put it off until later, but you can feed your content base with videos. A good example is the Dollar Shave Club, who used a really funny, great, and wonderful video to grab the attention of customers. It should not be the goal to recreate Dollar Shave Club’s video, but to create a video of your own that raises awareness of your product.

To do this, use the resources that you have to create video content. Your phone, your computer, and what resources you have can all create great videos. Highlight the great aspects of your organization for the video. Do you have someone that repeats themselves over and over? Do you have someone that has a wealth of knowledge at your organization? Those people need to be recorded. Take 15 to 20 minutes, record them, and distribute on YouTube to customers or internally to build interest in your product. Or get brief 10 to 15 second videos of and have them sent to you. Take the written testimonials and segment or augment them into a video. Video can also be a great way to display product updates. These are just some of the many examples that video can be useful for your business.

There are some big aspects about using video in the everyday life of your business. You can make it a part of your workflow and a priority in your workforce. Find a champion of video who knows what they’re recording and why they’re recording it. There are some great software apps that increase the usefulness of video in your company. Screenflow and camtasia are great and cheap software apps for video tutorials. Reflector let’s you do iPhone and Android app presentations. Mechanical Turk and Speech Pad are great transcription services. Wistia is a great option for A/B testing, because they let you A/B test and figure out what is the best option. Use these tools to keep video apart of your everyday life in your business.

Finally, make sure you make a quality video that is original to your brand. To make a quality video, make sure you avoid standing in front of the lights or a window. Don’t fret too much about the audio, because you can start prototyping what works best. For actors in the video, just use who you have in your own personnel.  Diversify with as many types of video as possible to show all aspects of your business and product. Try to connect with your community. Share them amongst your community and customers and make it easy to share.

Tips from Adam

  • Avoid standing in front of the lights or the window.
  • Don’t fret about the audio… just start prototyping and figure out what works.
  • Use who you’ve got.
  • Diversify! Have lots of different types of videos.
  • Connect with your community. Share them with your community and make it easy to share.

Be original to your brand.

Adam is a Producer, Project Manager, and Business Developer for Bootstrapper Studios in the South Lake Union neighborhood of Seattle. Adam tweets @AdamRBaggett and is a productivity animal.

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