Lighting systems manufacturer and designer WLS Companies needed a better CRM to help them get through their growing pains.

CRM for manufacturing and design companies

After building a foundation of 40 years strong in the lighting manufacturing and design business, WLS Companies needed a better way to manage their business relationships. They were growing and taking on a new list of clients for interior, exterior and custom lighting projects

At the time, Act! CRM simply wasn’t cutting it.

WLS Companies is a leader in lighting manufacturing and design.
WLS Companies is a leader in lighting manufacturing and design.

A CRM for manufacturing companies

Their initial list of options to consider had 30 CRMs. They had to whittle it down to one.  Salesforce was eliminated from the competition because it wasn’t designed for what the lighting systems manufacturer and designer wanted to accomplish. It was also expensive.

In the end, they chose PipelineDeals which company leaders said tracks deals better than Salesforce and proved to be much more affordable along with the option of great customer support.

As they took on new projects, WLS Companies knew they needed a better way to manage their customer relationships.
As they took on new projects, WLS Companies knew they needed a better way to manage their customer relationships.

There were several features they felt fit their business.  The most important was the fact they found PipelineDeals easy-to-use with the necessary reporting features.

During their evaluation process, WLS Companies leaders said there was one other thing that PipelineDeals CRM had that other CRM companies didn’t have: a commitment to building business relationships. It was a trait that made WLS Companies successful for more than four decades

Dean Pritchard, CEO at WLS Companies, told us, “PipelineDeals is about building those relationships. You can see that in it features and you can see how the PipelineDeals functions as a company.  This has helped us immensely.”

With PipelineDeals, lighting manufacturer and designer WLS Companies experienced a boost in revenue and productivity.
With PipelineDeals, lighting manufacturer and designer WLS Companies experienced a boost in revenue and productivity.

The right CRM for manufacturing and design

Through a planned phased roll out, both veteran sales people and new sales people learned how to use PipelineDeals, incorporating it in their daily jobs.  The company sales leaders said they are confident that the company’s data is accurate and updated, thanks to that easy adoption of their CRM. They are produce the reports they need to make better business decisions too.

The results have been great for WLS Companies. The company has expanded its team by 30 percent, experienced a 100 percent increase in company efficiency, and remains poised to double or triple revenue by 2020.

Hear it from them and check out the complete details from the moment they planned to invest in a better CRM suited for manufacturing and design companies to the ROI that WLS Companies experienced.

Check out more details in our case study: WLS Companies Boosts Revenue and Productivity with PipelineDeals

Also, check out the news announcement for more: PipelineDeals CRM Drives Sales Growth for WLS Companies

Are you looking to grow your business with an adoptable CRM for manufacturing companies?

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